Low Fat Food Label Funnies

"Why does the label say 'Low Fat' when all the animals in the picture look so fat?"

My son asked this question while holding a giant jar of animal crackers and pointing to some animal characters on the label that were a bit on the hefty side.

My answer was not exactly as profound as his question; "I don't know."

Comic is drawn with ink pens on 4.5" x 3.5" paper by Joe Chiappetta 2011.